Warner Bros. Discovery) is a streaming platform Max——to be renamed HBOMax——The most impressive work is unexpected but reasonable in its global original content (LOP): The Prince (Prens).Please allow us to play drum beats for this moment.
According to company data, the last episode of the third season of "Prince" was officially launched last Friday, and it seems to be the critical moment when the show finally won global attention.
This work, played by Giray Altınok as the "Prince", tells the story of a fictional kingdom Bongomia."This prince is the most unpopular member of the royal family, and his family didn't even give him a name," the plot summary reads.Against this absurd and real background, a seemingly incompetent but full of human nature slowly appears.
The data won't lie.In the past month, Prince has reached an astonishing 74% viewing rate in Turkey, becoming the most user-engagement work of all local original dramas on the Max platform.
What is even more surprising is that in the EMEA region, the show has become a weapon to attract new users: Nearly three-quarters (73%) of newly registered users watch the content for the first time "Prince", which is the first of its local original dramas in the region.
Especially in the week when the third season finale aired, "Prince" accounted for up to 72% of the total plays on Max's Türkiye platform.The eighth episode, which has just been launched for three days, has been watched by 54% of the audience, making it the most popular episode of the week.
Since mid-April this year, Warner Bros. Exploration has gradually integrated content, originally owned by Turkey's local platform BluTV, under Max, marking the Hollywood giant's firm commitment to the Turkish market: "We will continue to increase investment in local content to bring more original stories with cultural depth and emotional power."
“The success of “Prince” is a testament to the audience’s strong desire for high-quality local original content.” Deniz Şaşmaz Oflaz, vice president of local original production at Max Turkey and head of streaming media operations, said in an interview with The Hollywood Reporter (THR). “As one of the first original shows since we launched a platform that faces consumers in Turkey, “Prince” not only attracted a large number of new users to join Max, but also allowed us to see the huge potential of local narrative.”
She further explained in an exclusive interview with her: "This drama looks like a light-hearted comedy, but it is actually closer to a dramatic drama (dramedy). The protagonist is a prince who does not want to inherit the throne and is not smart, and the palace power drama we are familiar with is staged around his kingdom - such as the common scenes in Game of Thrones. But all of this has been reinterpreted in a clever way."
